What Is Author Branding?
What does it mean to have a “brand” as an author?
-
You have a consistent vibe that your readers can identify immediately.
-
You are making a promise to readers about who you are and what your books offer.
-
Your readers know immediately what is unique about you, as a writer.
Why branding matters:
-
Branding helps you stand out in a crowded market so that readers see YOU
-
A strong brand will help you develop reader trust, and the consistency it provides builds loyalty
-
Branding helps sell books. Period.
How Our Design Process Works
In today’s world, with heavily saturated markets, it is important that authors are out there for readers to find. Social media presence, websites, and in-person events are vital to indie authors’ survival. But even those are hard to stand out with. Which is why you need a clear author brand, so that readers can immediately connect with you and your books!
Our Author Creative Services
-
Author Brand Design (logo, color palette, brand guide)
-
Social Media Graphics for Authors
-
Book Marketing Graphics Design (ads, banners, launch kits)
-
Event Marketing Strategy (booth design and layout, graphics, products)
How Our Design Process Works
TDragon’s author creative service is not a pre-packaged solution. It is not a questionnaire and some cookie-cutter graphics. It does not take a few keywords from you and magically create a strategy. It is a collaboration between us. A process where I learn who you are, what your books are about, and even try to get a sense for your personality as much as possible. Because your brand isn’t a shiny logo. It’s you! Streamlined into a concise package to draw attention.
Every author is unique, so every design, every strategy, every solution is unique to you. There will be Zoom or Facetime calls. Emails (LOTS of emails). Social media stalking, or if you don’t have social media, some lectures on why you SHOULD have social media! Pinterest mood boards. The works!
Does that sound daunting to you? It should! If this stuff were easy, everyone would be a published author making millions a year!
.png)
Pricing & Packages
Branding is the consistent *secret ingredient* that you deliver across your books, covers, socials, and interactions with your readers. It’s how readers recognize YOU.
You absolutely can just write books. But they don’t magically sell themselves! A brand can help readers find your books, allowing them to know what they will be getting from you, which builds trust, loyalty, and repeat sales.
Definitely not! Branding is clarity, not confinement! That’s why the *secret ingredient* that you offer needs to be about YOU, not just specific to a book or genre. It comes with you across your entire portfolio.
Wouldn’t that be nice? But no. Visuals do matter, since it helps attract people to your work. But the brand is more about who YOU are. It’s your promise to readers, and carries across social media, book content, and in-person interactions.
We can find it together, if you don’t already have an idea. But your brand can come from your writing style, emotions you like to evoke, tropes or genres you love, your personality, and even how you want to show up in person and online to your future readers!
